Google at $400, part II

Is the Yellow Pages really a profitable opportunity for Google?

Google would be competing with a solution that really works already.

Local businesses are not going to abandon the Yellow Pages, so a Google sale requires them to purchase two listings -- more money in a down economy.

Where is Google going to list these ads? Am I going to use Google's website to search through JUST ADS? (That is what I do with the Yellow Pages right now, after all.) What criterion would Google use to rank the ads presented to me? If it's not money, why would the advertiser pay more?